Hello!
I'm Anna. I've worked in graphic design and creative roles for over 20 years. Design and creativity are a huge part of my life.
For the last 10 years, I have worked in publishing and you will see many examples of the books I have branded in my portfolio.
As a creative director, leading a team of designers and freelancers, I have worked as more of a consultant, reviewing and refining existing design work, auditing brands, and reimagining concepts. I excel at early idea generation, researching, and exploring in response to a basic brief. A lot of my work over the last 5 years has been of this more conceptual nature but I still love digging into files and getting my hands dirty! I spend a lot of time teaching and training other designers, and would love the opportunity to impart more of my knowledge in this way in the future.
I am open to design work for any application and I am keen to bring my creative skills to bear on branding projects. The joy of a client, when I nail their brief, is the best part of my job!
My creative journey...
During my career, I have worked on branding, marketing campaigns, and publishing design. You can see in my portfolio examples of the many books I have branded in recent years, along with some of the personal and corporate brands I have had the privilege to work on.
Creating a unique design for a book is incredibly similar to a branding process. Each book is bespoke, so the styling and design, consistently applied, are tailored and appropriate to the content, the subject matter, and the audience. I feel that my long experience in this area has given me a novel perspective when it comes to approaching branding work.
I love to stretch my skills and often provide creative consultation and direction across multiple creative applications such as marketing, web design, and social media support, as well as publishing design. I love to learn and do so best when I am applying the learning directly.