WHAT I DO
I work with individuals, teams and businesses to shape ideas, refine visual identity, and bring creative projects to life with clarity and intention. My focus is often on the early stages—helping set direction, align teams, and lay the groundwork for cohesive, effective design.
​BRANDING & CREATIVE DIRECTION
Helping you define or evolve your visual identity, with flexible, considered design systems
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BRAND AUDIT & STRATEGY
Visual reviews that assess how well your brand is working across applications, with practical recommendations and rebrand options
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BOOK & PUBLICATION DESIGN
Over a decade of experience designing structured, visually rich books and printed materials
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​CREATIVE CONSULTANCY
Strategic thinking, concept development and collaborative support—including working with in-house teams to improve processes and creative direction​​​
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​ART DIRECTION
Planning, styling and attending shoots to shape consistent, on-brand visual content
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See below for more details of my services...
BRANDING & CREATIVE DIRECTION
I help individuals and organisations shape and express their identity with clarity and intention by developing thoughtful, adaptable, and cohesive visual systems. This work often begins early in a project, supporting creative direction and establishing a strong design foundation that can be applied consistently across various platforms.
Services include:
• Visual identity development
• Logo and brand asset design
• Colour palettes and typography
• Style guides and layout templates
• Creative brief development
BRAND AUDIT & STRATEGY
I conduct visual audits for businesses or individuals who want to understand how their brand is working across different platforms and materials, identifying what’s effective, what feels inconsistent, and where design can be improved to strengthen overall presence. You’ll receive a clear, actionable written report with recommendations for better brand application or strategic suggestions for purposeful rebranding.
Audits include:
• Review of brand application across key platforms
• Recommendations for improving consistency
• Options for refining or expanding your identity
• Rebrand proposals, if appropriate
• Suggestions for next steps or creative direction
BOOK & PUBLICATION DESIGN
With over a decade of experience designing illustrated and narrative-led books, I bring a deep understanding of how to balance structure, content and visual impact. I’ve worked on titles across lifestyle, craft, wellbeing and special-interest categories, and can support both the creative and technical aspects of your publishing process.
Whether you're self-publishing or working with a publisher, I can help you create a clear, engaging and visually rich finished product.
Services include:
• Cover and layout design
• Typesetting and pagination
• Decks, manuals and long-form guides
• Multi-language adaptations
• Print preparation and production support
CREATIVE CONSULTANCY
I often work with individuals and in-house teams at the early stages of creative projects, when things feel unformed or in need of structure. This work includes shaping ideas, developing concepts, reviewing creative output, and helping teams or founders gain clarity around direction.
It’s also where my background in training and mentoring comes in—I can support design teams with process refinement, help align creative workflows, and offer external perspective to strengthen internal capacity.
Consultancy support includes:
• Early-stage creative thinking and development
• Strategic feedback on existing ideas or visuals
• Creative direction workshops or sessions
• Workflow and process refinement
• Training or mentoring for junior designers
ART DIRECTION
I offer hands-on art direction for stills projects including content shoots, brand campaigns and editorial photography. I plan creative elements such as props, colour palettes and styling, and work closely with photographers and stylists to deliver consistent, visually aligned results.
On set, I take an active role in shaping the final outcome—adjusting styling, refining composition, and ensuring the visual story stays on track.
Support includes:
• Visual planning and storyboarding
• Creative direction for props and styling
• Collaboration with stylists and photographers
• On-set art direction and guidance
• Shoot prep and visual briefing