WHAT I DO
I work with individuals, teams and businesses to shape ideas, refine visual identity, and bring creative projects to life with clarity and intention. My focus is often on the early stages—helping set direction, align teams, and lay the groundwork for cohesive, effective design.
Explore the areas I support:
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BRANDING & CREATIVE DIRECTION
Helping you define or evolve your visual identity, with flexible, considered design systems
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BRAND AUDIT & STRATEGY
Visual reviews that assess how well your brand is working across applications, with practical recommendations and rebrand options
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BOOK & PUBLICATION DESIGN
Over a decade of experience designing structured, visually rich books and printed materials
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​CREATIVE CONSULTANCY
Strategic thinking, concept development and collaborative support—including working with in-house teams to improve processes and creative direction
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​ART DIRECTION
Planning, styling and attending shoots to shape consistent, on-brand visual content
BRANDING & CREATIVE DIRECTION
I help individuals and organisations shape and express their identity with clarity and intention by developing thoughtful, adaptable, and cohesive visual systems. This work often begins early in a project, supporting creative direction and establishing a strong design foundation that can be applied consistently across various platforms.
Services include:
• Visual identity development
• Logo and brand asset design
• Colour palettes and typography
• Style guides and layout templates
• Creative brief development
BRAND AUDIT & STRATEGY
I conduct visual audits for businesses or individuals who want to understand how their brand is working across different platforms and materials, identifying what’s effective, what feels inconsistent, and where design can be improved to strengthen overall presence. You’ll receive a clear, actionable written report with recommendations for better brand application or strategic suggestions for purposeful rebranding.
Audits include:
• Review of brand application across key platforms
• Recommendations for improving consistency
• Options for refining or expanding your identity
• Rebrand proposals, if appropriate
• Suggestions for next steps or creative direction